“ Appearance is  80% of success”   Woody Allen 

We would like to introduce  the visitors of this site  to definitions connected with dress code and image in business as well as their meaning in marketing. read more

The visual message plays an important role in building the image. It appeals to emotions and subconscious associations. Nowadays we are observing a constant increase of the role of image in social communication. The so called “visual path” is very important for creating our image. „Fine feathers make fine birds” read more

We can say that the visual message is an important aspect of communication and helps to build relations. It is directed at 38% per cent of the recipients whose dominant communication channel is the visual channel. Hence the important role of the so called “good first impression”, the subjective reception of which is difficult to change. read more

Clothes were always an element of people’s appearance and played an important social role as a message clear for everybody. It was not only a protection from cold and something to cover nudity. It was mainly a way of expressing oneself and emphasising the position in social hierarchy. read more