1. Admission

“ Appearance is  80% of success”   Woody Allen 

We would like to introduce  the visitors of this site  to definitions connected with dress code and image in business as well as their meaning in marketing.

We also offer trainings on business image in English.

Have a good read!

  • Aleksandra Katarzyna Drzewiecka, Strategy and Creation director, expert on business image, will prepare a set of information for people who find dress code knowledge essential in their everyday work to create a proper image for their company.
  • Marta Leśniak, art historian, will present easy to read materials on fashion, clothes and etiquette, great to go with your morning coffee.

Unfortunately we are not going to translate all  articles, only few, dedicated to dress code and  business image.

Katarzyna Aleksandra Danowska

Katarzyna Aleksandra Danowska

Strategy and Creation Director

graduate of the University of Łódź, Law and Administration Department,

expert on business dress code in theory and practice,

recognizable fashion designer, awarded many titles including “Designer of the Year” or “Fashion Perfection”,

experienced in running business wear projects for recognizable clients and international corporations,

author of many articles and numerous trainings on business image,

Slow Fashion lover dedicated to ecology in fashion business.

Table of Contents
1. Admission

“ Appearance is  80% of success”   Woody Allen 

We would like to introduce  the visitors of this site  to definitions connected with dress code and image in business as well as their meaning in marketing. czytaj dalej

2. Image

The visual message plays an important role in building the image. It appeals to emotions and subconscious associations. Nowadays we are observing a constant increase of the role of image in social communication. The so called “visual path” is very important for creating our image. „Fine feathers make fine birds” czytaj dalej

3. First impression

We can say that the visual message is an important aspect of communication and helps to build relations. It is directed at 38% per cent of the recipients whose dominant communication channel is the visual channel. Hence the important role of the so called “good first impression”, the subjective reception of which is difficult to change. czytaj dalej

4. Dress code

Clothes were always an element of people’s appearance and played an important social role as a message clear for everybody. It was not only a protection from cold and something to cover nudity. It was mainly a way of expressing oneself and emphasising the position in social hierarchy. czytaj dalej